Hear, hear, Tiledesk has been included in the 2022 Guide for Italian SaaS solutions in the Conversational Marketing and Chat section. Vincenzo Cosenza, a prime researcher and expert in the field of Marketing & Technology, drafted this guide. The guide was also featured with a dedicated article in one of the main Italian newspapers.
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As Scott Brinker, the VP of platform ecosystem of HubSpot and the author of chiefmartec.com, has brilliantly said about Marketing & Technology (MarTech, that is), quoting Dickens:
‘It was the best of times. It was the worst of times.’
Nowadays, the Customer is being spoiled by so many different SaaS solutions offerings by way too many competitors and this can easily lead to an “impasse”, where the Customer doesn’t know whom to choose. According to Brinker,
it is all about the functionality and not perfection: simply look out for what works best for you and your business, as the estimate of what you’ll be spending in marketing tools will, for 26% (Gartner), fall within the SaaS area.
The Italian SaaS solutions can be categorised into five macro areas:
- Advertising & Promotion
- Content & Experience
- Social & Relationships
- Commerce & Sales
Each of these macro areas is divided into more specific categories. Actually Tiledesk has been included in the Conversational Marketing & Chat category within the Social & Relationships macro area.
As stated by the Italian MarTech 2022 report, another interesting trend is the rise of SaaS solutions that use Artificial Intelligence. Tiledesk is one of them with its multichannel free live chat with built-in chatbots for advanced customer service and marketing. Thanks to Tiledesk AI conversational platform is possible to give instant and 24/7 answers to your customers and increase their satisfaction. Furthermore is possible to create your own chatbot for live chat without any programming skills. It’s not hard at all! 😊
Are you curious to know which other Italian MarTech solutions are using ArtificiaI Intelligence?
If you are one of the few that still haven’t tried out our MULTICHANNEL FREE FOREVER LIVE CHAT WITH UNLIMITED CHATBOTS, don’t stall and