Why You Need a Chatbot to Boost Your Online Business
Have you ever added something to your online shopping cart but then changed your mind and left the website without buying it? If so, you’re not alone. According to a study by Baymard Institute, the average cart abandonment rate across different industries is 69.57%. That means that more than two-thirds of potential customers leave your website without completing a purchase.
But why do people abandon their carts? There are many reasons, such as:
- They are not ready to buy yet and want to compare prices or options
- They are confused or have questions about the product or service
- They are frustrated by a complicated or slow checkout process
- They are distracted by other things or lose interest
Whatever the reason, cart abandonment is a huge problem for online businesses. It means that you are losing sales, revenue, and customers. It also means that you are wasting your marketing efforts and budget to attract visitors who don’t convert.
So how can you solve this problem? How can you persuade your visitors to complete their purchases and become loyal customers?
The answer is chatbots.
Chatbots are automated conversational agents that can interact with your customers on your website or on WhatsApp. They can provide them with information, support, and personalized offers in real-time. They can also act as assistants that guide them through the buying process and overcome any objections or doubts they may have like human conversations.
Chatbots can help you reduce cart abandonment and increase sales by:
- Engaging your visitors and capturing their attention
- Answering their questions and resolving their issues
- Providing them with relevant recommendations and incentives
- Simplifying and streamlining the checkout process
- Following up with them after they leave your website
For example, we at Tiledesk get many compliments that people do not give up on the checkout process because they can find the necessary information or contact the sales agent right away. Our chatbot helps us provide a better customer experience and increase our conversion rate.
If you have an ecommerce or SaaS app or any kind of online business, you might consider that as the alternative for a service or product is getting more and more, the rate of cart abandonment is getting bigger as well.
Because it’s getting hard to decide which one is the best option. According to what our customer experience in this situation, people postpone the checkout process to another time.
But chatbots are solving this problem. They can act as an assistant to provide useful information without considering time zone or language. They can interact, answer, engage, make leads, and segment them.
Imagine how their attitude could be lovely once you turn on your laptop and see they were there all day long, ready to support and generate leads.
It’s not the whole story. Simply, you can integrate your chatbot with CRM platforms like HubSpot. And once a new user starts a conversation with your chatbot either on your website or on WhatsApp, the contact info sends directly to your HubSpot CRM for further marketing activity.
That’s fabulous and the reason that you hear chatbots, conversational apps, conversational AI, and these kinds of topics almost everywhere.
So what are you waiting for? Create your chatbot with our powerful no-code chatbot builder and enjoy many free features.